The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? :) Coraline is one that stands out in my mind.Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.īut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?įor years, this question preyed on the mind of Jim Collins. I almost wish he were my dad (I'm too old for that sadly) so I could have had him tell me stories when I was little. I also agree any book narrated by Neil Gaiman. With lots of additional stuff because the book was ghost written by one of her assistants and this is the first time she's seen the finished product. Others read some of the earlier works, and they were good, but he was just excellent in my mind.Ī Woman First: First Woman: A Memoir read by Selina Meyer.įor those who are not familiar with the TV show Veep, this is a false memoir of the main character in the show read by the actress who played that character. He utterly disappears in the task and you don't hear him, you hear the characters themselves. Stephen Briggs reading Terry Pratchett's Discworld series is an example. A minimum of 3 hours a day behind the wheel, I think I'd go crazy without audiobooks.
I'm also one of those with hideous commutes.
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